Paying relentless attention to the targeted decision maker. Ignoring the perspective of the audience is a pathology that leads to several typical problems.
ppt|craft presentation design and construction is based on these principles:
Understanding that a presentation is not a document meant to be read. If you want your audience to read, why are you there?
Making sure that the audience can actually see the elements of the presentation. Surprisingly, simple illegibility is common presentation problem – how can the target appreciate what he can’t see?
Chunking. Most experts agree that presenting information in manageable “chunks” avoids overloading your audience.
Using animation for a purpose. PowerPoint animation has a bad reputation but motion is powerful. We use animation to chunk information, demonstrate technology and processes, and manage the attention of the audience.
Minimizing bullets – bullet lists are boring and simply don’t work in describing most relationships and processes. Instead, we develop custom images and diagrams for clear and memorable presentations.
Brutal editing – when text is used in PowerPoint, it must be precise and concise. If we do this right, the audience will be listening to you, not reading slides. The message is your responsibility, not PowerPoint's.
