In business, some presentations are crucial. A sales pitch or investor briefing needs more attention than a casual internal review. Since these presentations can have a serious impact on your business, they deserve careful planning and execution.
Presentation design may begin with your existing presentations and other sales and marketing documents. Or, it may be necessary to re-develop an effective presentation strategy and design:
Target identification – deciding who your decision maker is, and what you want him to do. Presentations without a well-defined target are pointless in more ways than one.
Message excavation – digging through the clutter and opinions and deciding what you need to say to your target: What is his concern? What are his problems? What does he need to know (or believe) to do what you want him to do? What are his likely objections? In other words, Sales 101.
